I am not sure what is going on with Armani but I am liking the direction and approach that they have adopted. In the past, I wasn’t impressed with Armani eye shadows, even though the colors were wearable and neutral, I still felt they lacked pigment and little staying power. They seem to have been paying attention to what their clients want and need and have produced and relaunched new eye shadow kits that are worth taking a second look at.
This is how the Armani website describe these lovely shadows: EYES TO KILL QUAD EYESHADOWS:
Eyes to Kill palette includes an extraordinary matte that easily blends with an exceptionally luminous satin veil. For a crease-proof make-up that lasts for hours. A palette of 4 harmonious colors instinctively follows the natural approach to eye make-up, for long-lasting, intense matteness.
Technology: The Giorgio Armani Laboratories have developed a new formula that reconciles high color saturation with a matte finish by using a coating of soft-touch powders. This technology makes it possible to use an exceptionally high percentage of pure pigments for ever more intense, ultra-saturated color.
“Eyes to Kill palette colors were crafted like Mr Armani designs fashion: to enhance women’s elegance and power of seduction.” –Linda Cantello, international makeup artist for Giorgio Armani Cosmetic.
You have eight palettes to choose from and each palette has 4 gorgeous and wearable shades that compliment each other. The first two have a sheen and and the other two are matte with lots of pigment (again this is a wonderful improvement from their previous shadows). I purchased two of the palettes that I am very pleased with and excited to incorporate with my other staple shadows in my kit. The first is palette shade 02 in “Terre Sienna” a gorgeous mix of neutral browns that work in harmony with each other. The first shade is a light shimmery gray toned white followed by a shimmery warm taupe, a matte terra cotta medium brown and a dark brown to complete the kit. Lets take a look:
I have to say, I don’t use the third terra cotta matte much since it does have “warm/reddish” undertones, which is a big negative for me. The other three are easy to use and blend beautifully. The name of the palette is a bit confusing because I feel the only ‘terra sienna”, which to me means warm browns” is the third shade that I don’t use. The darkest shade looks dark in the palette but when I applied it to my hand you could see the pigment and intensity of the shadow does not show any warmth or red. It really isn’t a big deal but that’s me being nit picky and analyzing every part of the product and that includes names, packaging etc…in other words, don’t let the names dictate your decision to buy because they don’t always represent the actual colors.
The second palette I purchased was shade 03 in “Pantelleria.” This is really a unique mix of colors that easily take you away to daydreaming of beaches and tropical nights, while maintaining classy, timeless neutral shades that Armani is known for. When I buy shadows that are not neutral or out of my “comfort zone” I automatically label them my “special and trendy” colors that I don’t expect to use every season. Let me tell you, somehow this one can be classified as “staple shadows” if the colors work for you. It has the perfect mix of cool and warm toned (my huge weakness with eye shadows ) but is really so pretty ladies and beautifully paired together.
The top color is a gorgeous champagne/taupe, followed by a shimmery light/medium turquoise, then a bronzy cool toned taupe (you guessed it another winner for me in the taupe family) and completed with a matte khaki brown. Initially, the khaki brown shadow threw me off when I saw the other shadows that came with it, but somehow it “works” so Armani totally did their homework. Let us take a look at this kit:
I have been using the champagne nude and taupe as a base for my lid when I want some light to reflect on my face in the absence of the sun during winter. The uniqueness of this kit is that the colors look summery but are actually muted, and that in my book, makes it a winner. I am in love with this this palette and enjoy the fact I can use it all year round..score! These shadows have been reviewed very well from other bloggers…check it out: Thebeautylookbook here, Thebestthingsinbeauty here.
Giorgio Armani cosmetics can be purchased at Saks, Barneys and GiorgioArmani.com. Retails for $59.