Wafaa Debs became a beauty mogul at the young age of 25. After graduating from The Fashion Institute of Technology in New York, she headed home to Austin, TX with inspiration to take her merchandising background and passion for beauty to a new level. She faced many obstacles when trying to open her new beauty concept store, Beaux Visage, including numerous bank loan rejections. Bank officers in the 1990’s didn’t understand her retail vision. On her last attempt, she finally found a loan officer that recognized her determination and also saw the spark in her eye when she spoke about beauty.
Importing niche beauty brands and developing a personalized sales technique that focused on mixing and matching brands to find clients the right products and shades won Wafaa rave reviews and a loyal following. Beaux Visage also garnered the attention of media publications like Town & Country, InStyledress and Austin Chronicle, and soon she was receiving email requests from all over the country.
As email sales grew in the late 1990’s, Wafaa became a beauty pioneer taking her advice and store online. At the time it was one of the only places where brands such as Stila and Make Up For Ever were available for consumers to purchase on the web.
Much to the dismay of her clients in 2000, she closed the shop and moved to Japan where her husband’s textile business, Debs Corporation, is headquartered. While living and traveling abroad, Wafaa continued to research and test new products and services. From cosmetic counters in Japan to small boutiques in France, she made it her mission to uncover the best of beauty. Her experiences in tracking down hard to find products and services inspired her signature tagline “beauty is never found in one place.” While overseas, buzz quickly traveled about her extensive brand knowledge and uncanny ability to recommend products just by looking at someone, and she once again started receiving requests for advice and product suggestions.
For the past few years, Wafaa has kept her Beauty Concierge Services only available only to a small insider circle of celebrities and referrals, but beginning Spring 2014 she will launch her services to consumers in New York City and virtually. Wafaa also recently launched BeautyGypsy.com to share her expertise with a wider audience. In her “beauty laboratory,” she extensively tests products and develops her “verdict,” an in-depth analysis of the product and whether it justifies the price tag or not.